Mobile App Ads Specialist (UA Specialist) - High-Impact Paid Campaigns

Are you a data-driven Mobile App Ads Specialist with a passion for scaling high-performance user acquisition campaigns? Our client, a dynamic player in the mobile app ecosystem, is seeking a UA (User Acquisition) Specialist to lead paid advertising strategies that drive significant growth for their apps. Based in Jakarta Barat, this company is at the forefront of the digital transformation in Indonesia, offering innovative solutions to both local and international markets.

As a Mobile App Ads Specialist, you will be responsible for designing, implementing, and optimizing high-impact paid advertising campaigns across various platforms. You'll work closely with cross-functional teams to ensure that every campaign is data-driven, creative, and results-oriented. This role is perfect for someone who thrives in a fast-paced environment and is eager to make a tangible impact on user growth.

📋 Tanggung Jawab Pekerjaan

• Develop and execute high-performance user acquisition campaigns across multiple platforms, including Google Ads, Facebook Ads, and other mobile ad networks.
• Analyze campaign data to identify trends, optimize performance, and drive continuous improvement.
• Collaborate with product managers, designers, and developers to align ad strategies with business goals and user experience.
• Monitor key performance indicators (KPIs) such as CPI, CPA, and ROI to ensure campaign success.
• Stay updated with the latest trends and best practices in mobile advertising, attending industry events and webinars as needed.
• Create and present regular reports to stakeholders, highlighting campaign performance and recommendations for future strategies.
• Manage a budget effectively, ensuring that advertising spend is allocated efficiently to maximize ROI.
• Conduct A/B testing to refine campaign elements and improve overall performance.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• 3-5 years of experience in mobile app advertising, with a proven track record of successful UA campaigns.
• Proficient in using Google Ads, Facebook Ads Manager, and other mobile ad platforms.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Knowledge of mobile app analytics tools such as Firebase, AppsFlyer, or Adjust is a plus.
• Certification in Google Ads or Facebook Blueprint is a plus.
• Familiarity with A/B testing and multivariate testing techniques.

🛠️ Keahlian

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